Forest Hall · welcome home
Starting small in Forest Hall.
Scaling postcode by postcode.
Real jobs. Real support.
Free deep-clean “welcome home” packages for new parents — about 400 births a year in the Forest Hall postcode when fully scaled. 100% funded by the charity. Cleaners paid fairly. Software free to the programme.
We’re starting hyper-local, proving it works, then scaling postcode by postcode — creating real jobs and real support for new families in the North East. This is the model discussed with Julie Marriott (Family Gateway).
All phases are 100% funded by the charity. Early phases are self-fundable personally; donations and gifts cover scale once public.
| Phase | Additional cleans | Cost this phase | Cumulative cleans | Cumulative cost |
|---|---|---|---|---|
| Pilot (launch) | 10 | £300 | 10 | £300 |
| First expansion | +50 | £1,500 | 60 | £1,800 |
| Second expansion | +100 | £3,000 | 160 | £4,800 |
| Third expansion | +200 | £6,000 | 360 | £10,800 |
| Full postcode | +40 (to 400) | £1,200 | 400 | £12,000 |
| Total annual cost — fully scaled Forest Hall | £12,000 / year | |||
Cost basis: 2-hour deep clean = £30 (£15 per hour to the cleaner).
Pay to extend any clean at £15 per hour (minimum 2 hours). 100% of every paid pound goes straight to the cleaner.
Gift extra cleans the same way — perfect for baby showers or “welcome home” presents. Same rate; same rule: money to the cleaner.
The software company builds booking, scheduling, routing, and customer portals for free for cleaners on the charity programme.
A deep clean when you come home with a newborn. Free core package. No stigma.
Paid work at £15/hr on charity cleans. Free software. Real jobs, not free labour.
Hyper-local proof in Forest Hall, then the next postcode. Capability stays local.
Charity, cleaning ecosystem, and software — one North East jobs engine.
01
Vertical logistics and work-management for any business that sends people out to jobs. Free for local cleaners while we prove the product.
02
Backing local entrepreneurs with free software, a proper website, and paid work. A living case study from day one.
03
Free welcome-home deep cleans for new parents — starting Forest Hall (~400 births/year). Cleaners paid £15/hr. Software free to the programme.
Donate, gift a clean, refer a Forest Hall family, or join as a cleaner.
hello@tyneside.charity